Key takeaways
- Redesign when the site is slow or broken on phones, can't be updated, doesn't say clearly what you do and where, or runs on an unsupported platform. Looking dated alone isn't a reason.
- Small-business redesigns at Xura Global start from $450 as a fixed price; online store redesigns start from $800.
- Most small-business redesigns take two to four weeks from an agreed plan to launch. The speed of content and feedback is the biggest variable.
- Keep your Google rankings with a 301 redirect map from every old URL, preserved page titles and a resubmitted sitemap.
- If the structure works and the platform is maintained, a targeted refresh can be enough.
How much does a website redesign cost?
A small-business website redesign at Xura Global starts from $450 as a fixed price, and an online store redesign starts from $800. The price depends mainly on the number of pages, features such as booking or multiple languages, and whether we write the copy. Every redesign is a full rebuild, not a new theme.
The packages below come from our live price list in your currency, and each one lists its inclusions. A first year of hosting, domain and maintenance is included, so the fixed price covers more than the design. After a free review of your current site, you get an exact quote.
| Package | Best for | Price |
|---|---|---|
| Business Blueprint | For small businesses & startups | $450 |
| Momentum Builder | For growing businesses | $700 |
| Total Domination | For established businesses | $1,850 |
| Package | Best for | Price |
|---|---|---|
| eCommerce Kickstarter | Best for up to 50 items | $800 |
| eCommerce Growth Accelerator | Best for up to 250 items | $1,150 |
| eCommerce Enterprise | Best for up to 500 items | $1,750 |
How long does a website redesign take?
Most small-business website redesigns take two to four weeks from the agreed page plan to launch. Larger sites, online stores with big catalogues and custom features take longer. In practice the timeline depends less on the build and more on how quickly content, feedback and access to your domain and current site come back.
Review (a few days). We check your current site's speed, mobile layout, structure and content, and list what's holding it back.
Plan and quote. A page plan and a fixed price. Work starts with a 50% advance; the balance is due at launch.
Build and preview. We build the new site on a private preview link and you click through it on your own phone and send changes.
Launch. We move the site to your domain, set up redirects from old URLs and submit the new sitemap to Google.
When do you actually need a website redesign?
You need a redesign when the website stops doing its job: it's slow or awkward on a phone, visitors can't quickly see what you do and where, you can't update it without help, or the platform and theme are no longer supported. Looking a little dated is not enough on its own; losing enquiries is.
It's slow on a phone. If your homepage takes more than a few seconds to show anything useful on mobile, people go back to Google and pick the next result.
It doesn't say what you do, where. Visitors should see your main services, your area and how to contact you without scrolling.
Your reviews outshine your website. Strong Google reviews lose their value when the website behind them looks unmaintained or breaks on mobile.
You can't update it. Old page builders and abandoned themes make simple changes slow and risky, so prices and opening hours drift out of date.
One page tries to rank for everything. Without a page per service and area, you'll rarely be found for anything but your business name.
When is a refresh enough instead of a full redesign?
A refresh is enough when the site's structure works, the platform is still maintained and you can edit it easily, but results are weak. Then fixing speed, rewriting the homepage, compressing images, adding clear call-to-action buttons and adding missing service pages often delivers most of the benefit for less money than a full rebuild.
We'll tell you which one you need in the free review. If a refresh will do, that's what we recommend.
Will a website redesign hurt my Google rankings?
A redesign won't hurt your rankings if the move is handled properly. Map every old URL to its closest new page with a 301 redirect, keep or improve the page titles and content that already rank, update internal links, submit the new sitemap in Google Search Console and watch for errors over the following weeks.
Export your current pages first. Pull the list of pages that get traffic from Google Search Console before anything changes.
Redirect, don't delete. Each old URL should point to the most relevant new page, not to the homepage.
Keep what's working. If a page ranks well, keep its topic, keywords and URL where possible.
Add structured data. LocalBusiness and service markup help Google and AI search tools understand the new site.
Monitor after launch. Check Search Console for 404 errors and fix any missed redirects quickly.
What should you prepare before a website redesign?
Before a redesign, gather access to your domain registrar, hosting, current website admin, Google Business Profile, Search Console and Analytics; your logo and photos; a list of your services and service areas; and notes on what customers ask before they buy. Having these ready is the single best way to keep a redesign on schedule.
Should you hire a local or an offshore agency for a redesign?
A local agency is easier to meet in person; an offshore agency usually costs less for the same scope. Either can work if you check live examples of their sites, get a fixed price for a written scope, review a working preview before launch and receive full ownership of the code, domain and logins afterwards.
We're based in Sri Lanka (GMT+5:30) and work with small businesses in the United States, United Kingdom, Australia, Canada and Europe by email, WhatsApp and video call, with prices in US dollars. Read more about how we work with overseas clients.
Find out what your website is costing you
Send us your current website and we'll reply with a short review: what's slowing it down, what's missing and what a redesign would include.
Get a free redesign review