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Scaling an online store with Meta + Google Ads

Home & lifestyle e-commerce brand

Full-funnel campaigns across Meta and Google with weekly creative testing, retargeting and a live ROAS dashboard.

0+

Creatives tested / month

Live dashboard

Reporting

Meta · Google

Channels

Scaling an online store with Meta + Google Ads

The challenge

Ad spend was going into boosted posts with no tracking. The brand couldn't say which products or audiences were actually profitable.

What we did

Meta Scale Up + Google Scale Up: conversion tracking fixed first, then prospecting and retargeting campaigns with new creatives every week, lookalike audiences from purchasers, and Shopping campaigns for the catalogue. A shared dashboard replaced monthly PDFs.

The result

Spend is now allocated by measured return, creative fatigue is caught within days, and the client sees ROAS in real time.

Home & lifestyle e-commerce brand — project screenshot 1Home & lifestyle e-commerce brand — project screenshot 2
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More paid advertising work

Lead-generating website for a property developer
Website DevelopmentConstruction

Property developer, Colombo · 2025

Lead-generating website for a property developer

A multi-page corporate site engineered around enquiries — project showcases, WhatsApp-first contact and landing pages built for ad traffic.

2
Languages
5
Project landing pages
95+
Lighthouse performance
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Social media growth for a restaurant group
Social Media MarketingTourism

Restaurant group · 2025

Social media growth for a restaurant group

Content calendar, reels production and boosted campaigns that turned a quiet Instagram into a booking channel.

20+
Posts / month
8
Reels / month
Bookings
Measured by
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AI-generated UGC ad set that beat the studio shoot
AI Video AdvertisementsRetail

Skincare brand, Colombo · 2026

AI-generated UGC ad set that beat the studio shoot

Eight UGC-style AI ads plus a photoreal product animation, produced in ten days and tested head-to-head against the brand's professionally shot creative.

9
Videos delivered
10 days
Turnaround
−70%
Cost vs studio shoot
View case study